Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
2018 GOLD
The Bright Side Of Brexit
Virgin Atlantic was struggling with the catastrophic impact of Brexit as Brits cut back on travel. We instead targeted Americans and focused on a rare silver lining – that thanks to Brexit, UK vacations have never been cheaper.“The Bright Side of Brexit” brought much needed levity to the Brexit conversation, highlighting adventures made possible by all-time low exchange rates. The Brexit calculator and supporting video increased awareness, action and advocacy for the brand and drove 25% more US traveler traffic.
Brand:
Virgin Atlantic Airlines
Client:
Virgin Atlantic Airlines
Agency:
Figliulo and Partners
Language:
English
2018 SILVER
Little Tickets
How do you convince busy, working parents, spending more time at work and less time on vacation, to book a family trip with JetBlue Vacations? You don’t. You let their kids do it instead. Rather than lay on the guilt, we leveraged their kids’ desire to reward their parents’ hard work by empowering them to plan, book and pay for a family vacation themselves. We captured and released the content online and got through to parents, resulting in increased traffic (+8%), bookings (+13%) and revenue (+18%) for JetBlue Vacations.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
MullenLowe U.S.
Language:
English
2018 BRONZE
A bottle of warmth
KLM Royal Dutch Airlines, as a minority representative who pays great attention to passenger's experience throughout the journey, urgently needs to spread its unique Caring service to Chinese travelers. Through an experiential event exclusively designed for Chinese tourists, we activated the warm-hearted service quality among travelers, and gained brand preference with targeted audiences.
Brand:
KLM Royal Dutch Airlines
Client:
KLM Royal Dutch Airlines
Agency:
Ogilvy Beijing
Language:
Mandarin
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
