AGENCY
Gary Pascoe, Chief Creative Officer
Dave Muller, Creative Director
Dan Marvin, Creative Director
Bill Wilt, Group Account Director
Kris Shaffer, Chief of Strategy
Paul Renusch , Director of Broadcast Production
Kelly Balagna, Director of Broadcast Production
Jacob Rosenberg, Creative Director of Design
Luke Palushaj, Design Director
Alex Sheldon, Senior Designer
Joe Cornelia, Illustrator
Andrew Punzal, Account Director
Melanie Renoylds, Strategy Director
Weber Shandwick
Iain Lanivich, Executive Creative Director
Tony Kause, Group Creative Director
Liz Newman, Creative Director
Katie Adams, Executive Vice President
Steve Janisse, Executive Vice President, Client Experience
Derek Chappo, Senior Vice President, Client Experience
Benjie Klein, Vice President, Strategy
Carat USA
Aga Polkowska, SVP, Director, Media & Channel Strategy
AJ Alles, Associate Director, Planning
Jack Morton (IPG)
SUMMARY
Chevy’s ties to America’s pastime sparked an interesting, and appetizing, idea. We brought Chevy’s beloved jingle “Baseball, hot dogs, apple pie, and Chevrolet” to life by creating the first-ever Apple Pie Hot Dog, offered exclusively at the MLB at Field of Dreams game. And only one guy could do it justice: Celebrity chef and self-proclaimed Chevy guy, Guy Fieri. His energy fueled by a well-orchestrated cadence of content created a unifying cultural moment. People were abuzz over this all-American snack that could only be brought to you by Chevy.
