Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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2016 BRONZE
Nonstop Love
This is a story about greed, corruption and ego in Dallas. Since 1979, Southwest Airlines competitors made out like bandits thanks to the Wright Amendmenta federal law restricting nonstop flights beyond the contiguous states from its home at Dallas Love Field, leaving Dallas flyers only one option to fly nonstop. After 35 years, Southwest finally got the darn thing repealed. With the help of a massive yearlong billboard campaign, Texas Rangers baseball, and even The Beatles, bookings reached historic highs. In short, Dallas fell in Nonstop Love.
Brand:
Southwest Airlines
Client:
Southwest Airlines
Agency:
GSD&M
Language:
English
2015 SILVER
Visit Mum
Visit Mum is the story of how one mother and her son captured the hearts of everyone living away from home. For British Airways, its a story of defying conventions in a category wrought with clichs and overly rational, price and product driven messaging by placing emotional, nostalgia-inducing content at the center of a retail campaign. Visit Mum not only reversed BAs fortunes on one of its most important routes, but set a precedent that would change the way BA approached retail marketing for years to come.
Brand:
British Airways
Client:
British Airways
Agency:
Ogilvy & Mather
Language:
English
2014 SILVER
Election Protection
JetBlues inspiring humanity commitment has become its North Star both on and off the ground. Demonstrating humanity during the divisive 2012 presidential election, JetBlue provided its customers Election Protection a proposition that called peoples bluff on the popular joke: If [my candidate] doesnt win, Im leaving the country. At a time when nearly half the country risked losing big, we gave them an escape route and a reason to smile. Our efforts seized a cultural moment in a uniquely JetBlue way, driving buzz while increasing brand favorability and preference.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
Mullen
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
