Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
2009 SILVER
Decongestant M
When Missouri shut down a large portion of Interstate 64, St. Louis commuters faced major congestion and headaches. Metro, the operator of the public transportation system, saw an opportunity to position itself as the answer to congestion problems. The best way to get rid of nasty congestion? A decongestant, of course. The campaign, using many non-traditional mainstream media, turned Metro into a consumable good in the form of a faux-medicinal remedy, "Decongestant M," and helped increase awareness and ridership.
Brand:
Metro
Client:
Metro
Agency:
Schupp Co.
Language:
English
2009 BRONZE
Reclaiming JetBlue
When JetBlue first launched, the airline challenged industry conventions. JetBlue brought humanity back to air travel, offering a great experience for low fare and created many fans. Seven years later, ambitious expansion led to growing pains, and JetBlue's original mission wasn't so clear. This campaign is more than advertising -it is a brand idea. Jetting has begun to re-establish JetBlue's commitment to crewmembers and customers and restore JetBlue's role as challenger of the industry.
Brand:
JetBlue
Client:
JetBlue
Agency:
JWT
Language:
English
2008 SILVER
Denver's Favorite Animal
Frontier challenged us to increase traffic on their website. They wanted to expand their email database, increase online bookings and boost membership in their frequent flyer program (EarlyReturns). In addition, the airline wanted to build upon the unique relationship they shared with the target market by engaging the community in an interactive two-way conversation. Our strategy was to create a cross-platform campaign which would draw people to the website using both traditional and non-traditional media. And as usual, we would let Frontier's popular tail animals lead the way.
Brand:
Frontier Airlines
Client:
Frontier Airlines
Agency:
Grey Worldwide
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
