Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
FILTER BY:
PROGRAM
2008 SILVER
Denver's Favorite Animal
Frontier challenged us to increase traffic on their website. They wanted to expand their email database, increase online bookings and boost membership in their frequent flyer program (EarlyReturns). In addition, the airline wanted to build upon the unique relationship they shared with the target market by engaging the community in an interactive two-way conversation. Our strategy was to create a cross-platform campaign which would draw people to the website using both traditional and non-traditional media. And as usual, we would let Frontier's popular tail animals lead the way.
Brand:
Frontier Airlines
Client:
Frontier Airlines
Agency:
Grey Worldwide
Language:
English
2007 SILVER
Flip to Mexico
For years, Flip the dolphin (one of the talking animals on Frontier's plane tails) was sent to frigid Chicago. But all that changed when Flip publicly declared: I either go to Mexico, or I quit! The ensuing 4-week campaign (which ended during Superbowl XL) showed all of Colorado rallying for Flip - with mock newscasts, staged protests, 18 TV spots, podcasts, an underground website, online petition, & blog. The campaign turned fake news into real news, creating a groundswell of support for Flip, while blurring the line between reality and fiction.
Brand:
Frontier Airlines
Client:
Frontier Airlines
Agency:
Grey Worldwide
Language:
English
2007 SILVER
Green Means Go
In a word, the National Car Rental Green Means Gocampaign is about SPEED. The brand embodies it. The creative expresses it. And the choice in media reinforce it. This single-mindedness has helped rejuvenate a brand that had suffered through bankruptcy proceedings, declining share and revenue, and attrition in The Emerald Club over the past three years. Since the campaign share is up for the first time in seven years. Revenue is up. And over 300,000 new members have joined The Emerald Club. That's what you call a speedy turnaround.
Brand:
National Car Rental
Client:
National Car Rental
Agency:
Fallon Worldwide
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
