Frontier Airlines

Diane Willmann, Dir. of Advertising

Grey Worldwide *Lead Agency

Gary Ennis, VP - Creative Dir./Art Dir.
Shawn Couzens, VP - Creative Dir./Copywriter
Shannon Turner, VP - Group Management Supervisor
Matthew Flaherty, Associate Producer
Aaron Royer, Sr. VP - Associate Dir. of Content Production
Robert Baiocco, EVP/Sr. Creative Dir.
David Freilicher, EVP/Account Dir.
Samantha Schmitt, Account Supervisor

For years, Flip the dolphin (one of the talking animals on Frontier's plane tails) was sent to frigid Chicago. But all that changed when Flip publicly declared: I either go to Mexico, or I quit! The ensuing 4-week campaign (which ended during Superbowl XL) showed all of Colorado rallying for Flip - with mock newscasts, staged protests, 18 TV spots, podcasts, an underground website, online petition, & blog. The campaign turned fake news into real news, creating a groundswell of support for Flip, while blurring the line between reality and fiction.