Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
2007 BRONZE
Amplification
As JetBlue continues to grow aggressively their key challenge is to get bigger without becoming JetBig__. The campaign needed to restore JetBlue's sense of momentum and leadership (internally and externally), support exponential growth, without a significant increase in budget, and all the while adhering to JetBlue's sense of value. The campaign, lead by the JetBlue Story Booth, not only supported record traffic at launch and reversed declines in momentum and leadership, it created an invaluable pool of re-useable brand assets that continue to be deployed internally and externally to date.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
JWT
Language:
English
2006 SILVER
Go With Those Who Know
Travel to London became more challenging as consumers started using online aggregators to hunt for cheap international airfares. British Airways had a large task competing with American carriers on price. Based on research that revealed the target yearned for authenticity and cultural experiences, the campaign conveyed that the airline would bring a sense of added value to the entire holiday experience. Results met sales goals through September: Hits on BA.com were at record levels, and there was significant volume of use for BA.com content and value-added services. Credibility and ownability scores led all competitors.
Brand:
British Airways
Client:
British Airways
Agency:
M&C Saatchi New York
Language:
English
2006 BRONZE
We know why you fly
This campaign demonstrated that American Airlines has a genuine understanding of the frequent flyer. While much of the industry defined itself in terms of price, this campaign connected emotionally with the airline's most valuable customers. It bolstered brand loyalty, increased revenues and set a positive course for the brand's future.
Brand:
American Airlines
Client:
American Airlines
Agency:
TM Advertising
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
