Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
2007 SILVER
Flip to Mexico
For years, Flip the dolphin (one of the talking animals on Frontier's plane tails) was sent to frigid Chicago. But all that changed when Flip publicly declared: I either go to Mexico, or I quit! The ensuing 4-week campaign (which ended during Superbowl XL) showed all of Colorado rallying for Flip - with mock newscasts, staged protests, 18 TV spots, podcasts, an underground website, online petition, & blog. The campaign turned fake news into real news, creating a groundswell of support for Flip, while blurring the line between reality and fiction.
Brand:
Frontier Airlines
Client:
Frontier Airlines
Agency:
Grey Worldwide
Language:
English
2007 SILVER
Green Means Go
In a word, the National Car Rental Green Means Gocampaign is about SPEED. The brand embodies it. The creative expresses it. And the choice in media reinforce it. This single-mindedness has helped rejuvenate a brand that had suffered through bankruptcy proceedings, declining share and revenue, and attrition in The Emerald Club over the past three years. Since the campaign share is up for the first time in seven years. Revenue is up. And over 300,000 new members have joined The Emerald Club. That's what you call a speedy turnaround.
Brand:
National Car Rental
Client:
National Car Rental
Agency:
Fallon Worldwide
Language:
English
2007 BRONZE
Amplification
As JetBlue continues to grow aggressively their key challenge is to get bigger without becoming JetBig__. The campaign needed to restore JetBlue's sense of momentum and leadership (internally and externally), support exponential growth, without a significant increase in budget, and all the while adhering to JetBlue's sense of value. The campaign, lead by the JetBlue Story Booth, not only supported record traffic at launch and reversed declines in momentum and leadership, it created an invaluable pool of re-useable brand assets that continue to be deployed internally and externally to date.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
JWT
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
