Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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1999 SILVER
Holiday '97 Campaign
The holidays are just the holidays, right? Not according to the core and potential customers of The Honey Baked Ham Company of Georgia. In-depth research uncovered some fascinating dynamics about Thanksgiving and Christmas and played a critical role in the development of the creative strategies for the 1997 Holiday Campaign.
Brand:
The HoneyBaked Ham
Client:
The HoneyBaked Ham Company
Agency:
Austin Kelley Advertising
Language:
English
1999 BRONZE
Live Well
In an increasingly competitive environment, GNC successfully defended its leadership in the nutritional supplement category against the encroaching retail giants. The brand grew faster than the category, beat its established sales goals and ultimately gained share of mainstream consumers at the expense of mass merchandisers and chain drug stores. It did so by aggressively advertising and marketing its understanding of wellness and its quality products via its "live Well" campaign.
Brand:
General Nutrition Centers (GNC)
Client:
General Nutrition Centers (GNC)
Agency:
Deutsch Inc.
Language:
English
1998 GOLD
Take Charge of Education Program
Target wanted to develop a point of differentiation for its proprietary credit card. They designed a program with a unique fundraising mechanism tied to credit card purchases which helped parents and educators support their schools. Communications for this program incorporated a lighthearted look at the slightly aggravating activity of "giving at the door". A star was born in the person of the program "icon", little Alan Morgan.
Brand:
Target
Client:
Target Stores
Agency:
Martin Williams
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
