Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2002 BRONZE
The Promise of Cub
In a rapidly changing marketplace, Cub was faced with new and increasing competition while they struggle to find a strong point of differentiation. Facing national giants and 1/3 the budget of their largest competitor, Cub needed to regain their title as the low price leader while proving to consumers they could provide the highest quality foods. With a new brand campaign Cub set out to recapture their consumers with a passion for providing the finest, freshest foods at the lowest everyday price. They told consumers they could provide great food at great prices, that was their promise.
Brand:
Cub Foods
Client:
Supervalu Inc.
Agency:
OLSON
Language:
English
2001 SILVER
Be a Hero
FTD, a pioneer of the flower business, was suddenly faced with the challenge of competing in a category increasingly driven by the new and Internet savvy. In an effort to appeal to this audience, FTD created a hip, new advertising campaign. The "Be a Hero" campaign took a revolutionary approach by focusing on the sender's reward rather than the recipients. As a result, FTD experienced a significant increase in traffic to their website, as well as an increase in online order volume.
Brand:
FTD
Client:
Florists Transworld Delivery, Inc.
Agency:
DDB Chicago
Language:
English
2001 SILVER
Mission Accomplished
The New York suburban police were called in to clear out the traffic jams created by Kohl's grand openings across the Tri-State; putting to rest Kohl's concerns about competing in New York's frenetic retail environment. Kohl's campaign, used effectively to open other markets, was adapted successfully for New York to connect with a very different customer. The campaign delivered against aggressive business objectives, such as a 300% reduction in store maturity.
Brand:
Kohl's Department Stores
Client:
Kohl's Department Stores
Agency:
JWT
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
