Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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PROGRAM
1998 SILVER
Lady Foot Locker/Nike
The campaign compellingly positions Lady Foot Locker as the athletic retailer entirely devoted to women athletes. This positioning allowed Lady Foot Locker to continue to gain sales momentum despite formidable marketplace conditions. The Lady Foot Locker/Nike campaign helped Lady Foot Locker to not only meet, but to exceed their sales goals for their Nike Back-to-School effort.
Brand:
Lady Foot Locker
Client:
Lady Foot Locker
Agency:
Bates USA
Language:
English
1998 BRONZE
Cosmetics Guarantee
Rite Aid targeted cosmetics as a key area to differentiate it's stores from the competition. The marketing challenge entailed revolutionizing the way women view drugstores, because they typically shop department stores and mass merchants for their cosmetic needs. Rite Aid's cosmetic campaign successfully established the cosmetics department as a brand attribute by addressing the consumer's key problem: To take the risk out of mistakes made when shopping for new cosmetics.
Brand:
Rite Aid
Client:
Rite Aid Corp.
Agency:
MARC USA Pittsburgh
Language:
English
1997 GOLD
Too Much Good Stuff
The "Too Much Good Stuff" campaign was created to develop an ownable positioning for ampm in the highly competitive convenience store market. The goal was to developed an intriguing personality for ampm which connected the store with its core consumer while also being able to support key product categories and promotions. The advertising re-creates that fun, indulgent, irrational "moments of truth" when you lose and the store wins--when you are overwhelmed by "too much good stuff"
Brand:
ampm Mini Market
Client:
Arco Products Company
Agency:
RPA
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
