Retail

It does not pay the trouble, when it’s not Petrovich

Brand: STD Petrovich
Client: STD Petrovich
Agency: Contrapunto
Language: English, Russian

Birth of bread

Brand: Hofer
Client: Hofer trgovina d.o.o.
Agency: Publicis One Slovenia
Language: Slovene

99% discount without margin loss

New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar) Every player is ready to lower the margin for increasing sales. NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?

Brand: Novus
Client: Novus
Agency: Rockets. Growth R&D
Language: English, Ukrainian