Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2017 BRONZE
How to turn Comfy into a store of the future
Our idea was based on the idea that the new Comfy becomes the strongest competitor for itself. For us, the only way to achieve success is to be a little better than yesterday. Such a philosophy allows us not to limit ourselves to communication only about prices. We say that we try to be better in everything than we were yesterday.
Brand:
COMFY
Client:
COMFY
Agency:
Banda Agency
Language:
English, Ukrainian
2017 BRONZE
The Holiday Odyssey
In 2015, Target faced an uphill battle to break through the cluttered, deal-crazed Holiday marketing madness. So we took a big bet on emotional storytelling as a way to earn shoppers' attention and dollars. The Holiday Odyssey was an original adventure story that unfolded over eight weeks, inspired by the seasonal journey of families. It performed better than any campaign in Target Holiday history, beating all competitors, and delivered strong sales proving that creativity can be good for the business.
Brand:
Target
Client:
Target
Agency:
72andSunny
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
