Food

Fresh, packaged and frozen foods both regular and diet/light.

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2004 SILVER

Twisted Cheetos

The objective of the "Get the Bisquick Down" TV campaign was to halt the decline of Bisquick volume and build awareness of the brand. To accomplish this, the campaign communicates "ownership" of the weekend family breakfast occasion. As a result, Bisquick volume decline not only halted, but increased +2%. Additionally, the campaign delivered a record setting brand awareness score of 78% in copy testing, significantly above the norm of 47%.

Brand: Cheetos
Client: Frito-Lay, Inc.
Agency: BBDO
Language: English

2004 SILVER

"Entrepeneur"

Every Mom dreams of raising independent kids. By enabling both Mom and her tween-ager to achieve exactly what they crave, Totino's Pizza Rolls was able to seize leadership of a category dominated by famous names.

Brand: Totino's Pizza Rolls
Client: General Mills, Inc.
Agency: Saatchi & Saatchi
Language: English

2004 BRONZE

Stolen Colors

In an effort to reinvigorate the Froot Loops business, the "Stolen Colors" campaign took Toucan Sam and his colorful adventures to places they had never been before. For the first time ever, Toucan Sam had to overcome an evil villain -- the evil Dr. Peacock stole all of the colors from Toucan and Froot Loops with his diabolical color ray. The only way to get the color back was for kids to act immediately by cracking the code on specially marked packages of Froot Loops and toucansam.com. Toucan's color was restored, but he asked for kids help in choosing the new color for Froot Loops. Kids' engagement and participation in the "Stolen Colors" campaign produced business results that have exceeded all expectations.

Brand: Kellogg's Froot Loops
Client: The Kellogg Company
Agency: Leo Burnett USA
Language: English