Food

Fresh, packaged and frozen foods both regular and diet/light.

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1999 GOLD

Eating Good Just Got Great

Gardenburger's "Eating Good Just Got Great" campaign has helped take a specialized/niche food product with highly encumbered taste perceptions into mainstream America.

Brand: Gardenburger
Client: Gardenburger, Inc
Agency: Publicis & Hal Riney
Language: English

1999 GOLD

Cholesterol Reduction

In a category in tailspin, relying on price to drive growth, Cheerios was able to hurdle to the #1position in the category and ignite sales through classic brand building, centering on a new finding that "Cheerios can actually reduce cholesterol in adults". Advertising went beyond the claim to link the news to the more relevant, emotional benefit of "being there for the ones you love". Response was unprecedented- the #1 position in the category for 8 straight weeks, share up30%, volume up 19%!

Brand: Cheerios
Client: General Mills, Inc.
Agency: Saatchi & Saatchi New York
Language: English

1999 SILVER

Out of the Tub

Who would have guessed that a man in a tub could fuel so much consumer awareness and volume results? Thanks to Sam and the "Out of the Tub" campaign, Breakstone's was able to turn around a25-year declining category and grow substantial incremental volume for the Breakstone's franchise. Wow, guess you can teach an old category new tricks.

Brand: Breakstone's
Client: Kraft Foods, Inc.
Agency: JWT Chicago
Language: English