Food

Fresh, packaged and frozen foods both regular and diet/light.

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2001 BRONZE

I could go for something JELL-O

JELL-O Instant Pudding had seen consumption sliding by an average 4% over the past 3 years. "Moving Day" was 90% of the communications support behind the product and was successful at driving a 1.9% increase in consumption. A simple change in strategy and a simple creative idea combined to change consumer perceptions about the brand and motivated them to buy and make JELL-O Instant Pudding.

Brand: JELL-O Chocolate Pudding
Client: Kraft Foods, Inc.
Agency: Young & Rubicam
Language: English

2001 BRONZE

It's What Your Family Deserves

"It's What Your Family Deserves" is designed to build on Tyson Foods' leadership in the poultry category and to boost brand perceptions of quality, safety, value and trust. The new campaign successfully informs consumers that Tyson chicken is naturally wholesome and raised without hormones or steroids. The advertising features family-oriented themes, reinforcing Tyson's core values and broader corporate marketing programs.

Brand: Tyson
Client: Tyson Foods, Inc.
Agency: DDB Chicago
Language: English

2000 GOLD

Out of Balance

Balance Bar competes in a category dominated by a much-larger competitor. In a whimsical way, we highlighted the problems you have when you're hungry (i.e., out of balance) and how Balance Bar uniquely solves that problem. The campaign and its "Never be out of Balance" tagline enabled us to significantly boost both sales and market share.

Brand: Balance Bar
Client: Balance Bar
Agency: Suissa Miller Advertising
Language: English