Food
Fresh, packaged and frozen foods both regular and diet/light.
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2000 GOLD
If your passion is coffee...
In recent years, as a virtual tidal wave of competitive premium coffees hit the U.S., Gevalia Kaffe suddenly found themselves facing an ever-shrinking share of an ever-growing market. Brand recognition was negligible - Gevalia had to depart radically from a tradition of premium-focused advertising in order to build a brand that could weather the gourmet coffee invasion. A new campaign was developed, shifting emphasis away from free gifts and focusing more on the exclusivity of Gevilia's European product. The results were outstanding: overall awareness dramatically surpassed expectations, while new creative in all media far outperformed all previous efforts.
Brand:
Gevalia Kaffe
Client:
Kraft Foods, Inc.
Agency:
FCB
Language:
English
2000 SILVER
Super Bowl Heroes and Their Moms
Who needs to be filled up right more than a hard-working professional football player? And who knows better how to do it than his mom? Soup-wielding mothers and their superstar sons prove a winning combination for humor and double digit growth.
Brand:
Campbell's Chunky Soup
Client:
Campbell Soup Company
Agency:
Young & Rubicam New York
Language:
English
FINALISTS
Heinz
Tip for Heinz
Hidden Valley Ranch
Ranch on a Branch
Campbell’s Chunky
Lunchtime is Your Halftime
