Food

Fresh, packaged and frozen foods both regular and diet/light.

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1999 SILVER

Sparkling Introduction

Add a sparkle to life's many occasions with new Sparkling Jell-O Gelatin.

Brand: JELL-O
Client: Kraft Foods, Inc.
Agency: Young & Rubicam New York
Language: English

1999 BRONZE

Swirl of Difference

By leveraging a unique point of difference in the commodity-like bread category, Pepperidge Farm brought working moms a product they'd been yearning for. Injecting excitement into the family breakfast routine proved to be just the ticket to overwhelming new sales for Swirl Bread. Swirl Bread proved that with the proper message, smart timing, and great creative, "your usual breakfast really can take an amazing turn"!

Brand: Pepperidge Farm
Client: Pepperidge Farm, Inc.
Agency: Saatchi & Saatchi New York
Language: English

1999 BRONZE

The Return of the Champion

Wheaties returned to its championship sports heritage and reconnected with its fans in a campaign that embraced the 8th Wheaties Champion-Tiger Woods. Reinvigorated emphasis on its sports legacy, while staying true to its nutritional roots, helped drive Wheaties share up 24% vs. pre-campaign levels.

Brand: Wheaties
Client: General Mills, Inc.
Agency: DDB Chicago
Language: English