Food
Fresh, packaged and frozen foods both regular and diet/light.
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2017 BRONZE
2017 BRONZE
2017 BRONZE
Where's Crunchips there's a party
In recent years, Crunchips is systematically losing young consumers, who are responsible for most purchases in the category. We needed strong, expressive communication that would distinguish us from the strong leader of the category. Without regular price promotions and competitions with attractive prizes, we began to create engaging content and finally speak the language of young people without fear of controversial subjects. Consumers have appreciated our efforts and actively involved in brand communication. The refreshing campaign "Where’s Crunchips there’s a party" has contributed to the record sales of the brand.
Brand:
Crunchips
Client:
The Lorenz Bahlsen Snack-World
Agency:
Spark Foundry
Language:
Polish
FINALISTS
Heinz
Tip for Heinz
Hidden Valley Ranch
Ranch on a Branch
Campbell’s Chunky
Lunchtime is Your Halftime
