Food

Fresh, packaged and frozen foods both regular and diet/light.

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2017 GOLD

Happiness is cooked together

On the background of food price increase, leading company on the sunflower oil category and premium brand in refined oil category managed significantly increase market share in volume. We managed to exceed targets due to insight, which contradicted communicational stereotypes of the category and touched deep feelings of target audience. Instead of “ideal happiness around the family table”, TM “Oleina” used contradiction in relations between man and woman. True talk about what really woman waits in family relations influenced consumer more than rational proof-point about product. Campaign not only attracted new consumers but also led loyal to choose TM “Oleina” more often.

Brand: Oleina
Client: Suntrade (Bunge)
Agency: MullenLowe Adventa
Language: English, Ukrainian