Food

Fresh, packaged and frozen foods both regular and diet/light.

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2017 SILVER

Dessert Ritual

Elephant House Ice Cream needed a way to stay relevant and top-of-mind during the clutter of the Avurudu Season.
With celebrations guided by traditional customs dictating auspicious times for daily rituals preceded by special seasonal games and food, we uncovered an opportunity create a Desert ritual "Athurupasa CHarithayaya" of which an auspicious time was right after your "Avurudhu meal" this opened out into a 360° campaign that resulted in exponential sales growth in comparison to the Seasonal times the years before, along with garnering many new interactions Activation and media.

Brand: Elephant House
Client: Ceylon Cold Stores PLC
Agency: Magic Mango
Language: English

2017 SILVER

Love at First Taste

Love at First Taste helped Knorr, a 178-year-old cooking brand, attract a new generation of cooks. Our objectives were to grow brand affinity and purchase intent with Millennials. We tapped into an unexplored aspect of Millennials love for food, helped them discover their flavour personality and conducted an intriguing social experiment. Designing a campaign around shared passion points, rather than around products, helped us engage them enough to spread our story for free (62% of exposure earned) grow brand appeal +8% and increase purchase intent +12%

Brand: Knorr
Client: Unilever
Agency: MullenLowe London
Language: English

2017 SILVER

Love at First Taste

This is a story about remaking an old brand for a new generation by finding fresh insight in a stale category. Knorr needed to establish an emotional connection with a new generation, Millennials. "Love at First Taste" was a social experiment based on an insight from Millennial culture that flavor is personality. Our campaign asked a provocative question can flavor help you find love? Not only did we prove our hypothesis, we generated 1+ billion free impressions, grew brand equity measures that were flat for years, and got a new generation talking about Knorr.

Brand: Knorr
Client: Unilever
Agency: MullenLowe U.S.
Language: English