Food

Quality campaign

Ketchup category has been in decline for several years due to the growth of retail prices, and for the trend of healthy lifestyle. Torchyn suffered the most as being one of the higher priced products in the category. Many consumers switched to cheaper ketchups, trying to save money, or preferred those ketchups, which they considered more natural. Forming the right perception of quality of ketchup is pricey and complicated: for one group of consumers it’s about the ingredients, for others it’s about expiry terms, and also about recipe, additions, and healthiness aspects. So many various facets of quality – but communication should answer at all question at once! Implementing an integrated campaign, we managed to put a stop not only to the sales of Torchyn, but we also managed to drive the growth of the entire category with the growth of Torchyn market share.

Brand: Torchyn
Client: Nestle Ukraine
Agency: VisageDDB
Language: English, Ukrainian

Voy en Scroll

Teníamos que trabajar en acercar a los adolescentes, un producto clásico y posicionado durante décadas al mundo infantil. Debíamos generar una comunicación atractiva y relevante que los conectase emocionalmente con la marca, algo nativo de su mundo. Creamos “Voy en scroll”, la primera promoción con un fuerte componente digital, en la que el viaje a Bariloche lo ganabas scroleando. Los objetivos de impactar y conectar con los adolescentes superaron las expectativas, con picos de alcance en fanpage equivalentes al 40% del total de adolescentes de Uruguay.

Brand: Merienda Sote
Client: Panificadora Bimbo del Uruguay
Agency: Young & Rubicam
Language: Spanish

The Story of IndiaÍs Maggi Crisis

Brand: Maggi
Client: Nestle India Ltd.
Agency: McCann Worldgroup
Language: English