Food

Fresh, packaged and frozen foods both regular and diet/light.

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PROGRAM

2017 BRONZE

Chimex is chihuahuense pride

Brand: Chimex
Client: Chimex
Agency: J. Walter Thompson
Language: Spanish

2017 BRONZE

Bring You A Kiss

Brand: Besos De Moza
Client: Nestle Peru SA
Agency: J.Walter Thompson Peruana
Language: Spanish

2017 BRONZE

Pop-Tarts Soda-Mazing

Pop-Tarts objectives were to reverse sales declines and drive renewed brand relevance among teens and young adults. The campaign exceeded sales goals for the two limited-time flavors by 75%; reversed consumption declines by driving increased base sales, up 2.5% versus -1.8% YOY; shifted attitudes and renewed Pop-Tarts relevance among teens and young adults by increasing YOY social engagement rate by 32% and generating more than 10 million consumer engagements versus YAG.

Brand: Pop-Tarts
Client: The Kellogg Company
Agency: VML
Language: English