Food

Fresh, packaged and frozen foods both regular and diet/light.

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2018 SILVER

Atún Primor

Primor buscaba categorías donde la salud sea un atributo relevante de compra y decidió evaluar la percepción sobre el aceite de las conservas de atún. Resultó ser un tema de mucha tensión que, al no ser atendido por ninguna marca, el consumidor no lo exigía. La oportunidad era evidente. Tras recordarle al consumidor cuánto le importa el aceite del atún, ingresó con la promesa heredada del aceite: puro y natural. En solo 10 meses, ya tiene un cómodo segundo lugar, y está a solo 5 puntos porcentuales del líder.

Brand: Atún Primor
Client: ALICORP S.A.A.
Agency: Red Lion
Language: Spanish

2018 SILVER

How SNICKERS turned a product news into real sensation

SNICKERS activation "Who are you when you're hungry" completely changes the perception of product launches. To bring more attention to the brand, we replace the logo on packs with hunger traits. We augmented the hunger bars with news, anticipated by our audience more than anything else - 5 versions of a new video clip from a popular rap band "Khleb" before its official release. Incredible engagement: 20M views on Youtube, number 1 in annual Youtube LeaderBoard, lots of discussions around in social networks - that resulted with long-awaited positive change in sales dynamics.

Brand: SNICKERS
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian

2018 SILVER

The Marmite Gene Project

We've always known you either love or hate Marmite, but for the first time we asked why. The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.

Brand: Marmite
Client: Unilever
Agency: adam&eveDDB
Language: English