Food

Natrural is neat

Brand: San Marcos
Client: Pasteurizadora Aguascalientes
Agency: MISHTECH
Language: Spanish

1000 ideas, the only one Lubella

The campaign ‘1000 ideas, the only one Lubella’ was meant to change the perception of pasta as a cheap dish filler and to show it’s potential. Lubella as leader brand led the whole category and showed pasta in a new, inspirational way. The creative idea was perfectly adaptable to different touchpoints. The campaign has allowed the brand to further increase the shares in without-eggs category (2p.p. excluding discount stores), increase the frequency of purchase by 2.6% (frequency of the category has fallen), and made Lubella the brand that inspires consumers.

Brand: Lubella
Client: Grupa Maspex
Agency: GPD Agency
Language: Polish

Dessert Ritual

Elephant House Ice Cream needed a way to stay relevant and top-of-mind during the clutter of the Avurudu Season.
With celebrations guided by traditional customs dictating auspicious times for daily rituals preceded by special seasonal games and food, we uncovered an opportunity create a Desert ritual "Athurupasa CHarithayaya" of which an auspicious time was right after your "Avurudhu meal" this opened out into a 360° campaign that resulted in exponential sales growth in comparison to the Seasonal times the years before, along with garnering many new interactions Activation and media.

Brand: Elephant House
Client: Ceylon Cold Stores PLC
Agency: Magic Mango
Language: English