Food
Fresh, packaged and frozen foods both regular and diet/light.
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2019 GOLD
Alepa Korttelitoive Chatbot
Alepa meni hienosti lähikauppa-ideologian ytimeen. Kun asiakkaat saavat tehdä Alepastaan itsensä näköisen, on selvää, että he palkitsevat sen uskollisuudella ja ostokerroilla.. Korttelitoiveen koko ketju teknologiasta logistiikkaan ja markkinoinnista kauppaan on toteutettu viimeisen päälle hienosti.
Brand:
Alepa
Client:
HOK-Elanto
Agency:
Carat Finland
Language:
Finnish
2019 GOLD
Lays & Pyaterochka employed Olga Buzova
Every autumn, crisps face low season. In response, Lay’s in exclusive partnership with “Pyaterochka” turned a limited-edition launch into a blockbuster with the whole country watching. The leading star Olga Buzova had tried herself in so many projects, yet hadn’t worked anywhere full-time. So we offered her a job at “Pyaterochka” to help us launch 2 exclusive Lay’s flavours! As a result, the 8-week new product volume was sold out in 2weeks, Lay’s reached sales growth +50% vs. last year, record-traffic (+103% clicks & +223% site visits) and buzz among the young audience.
Brand:
Lay's
Client:
Frito Ley Manufacturing LLC
Agency:
BBDO Moscow
Language:
English, Russian