Food

Fresh, packaged and frozen foods both regular and diet/light.

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2018 GOLD

Antojo Mañanero

De Todito es la marca especialista en acabar con el hambre, pero el negocio no iba bien, el consumo decreció y tuvimos que pensar en algo fuera de lo común para salvar los indicadores. Es así como decidimos romper con un tabú, casi cometer un pecado…
Decidimos que era hora de explorar nuevos terrenos y nos lanzamos a donde nunca antes un snack se había atrevido: las mañanas.

Brand: Detodito
Client: Pepsico Alimentos Colombia LTDA
Agency: Sancho BBDO
Language: Spanish

2018 GOLD

Kurpiotastic!

Together with client we changed the perception of JBB Bałdyga! We went for family; for being local; but most imploringly – we highlighted from where the brand is – Kurpie area! We took what is special about JBB brand and created “Kurpiodobre!” platform, tapping into emerging consumer trends. Apart from traditional media, we strongly invested in digital. Thanks to this campaign we managed to achieve spectacular growth, both in terms of sales, as well as in terms of all image attributes and pushed JBB on new routes for the future.

Brand: JBB Baldyga
Client: JBB Baldyga
Agency: Saatchi & Saatchi IS
Language: Polish

2018 GOLD

Lumberjacks Eat Moore

After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working man’s meal. Successfully bringing back lapsed users and reversing 10-year declines with a +18% increase in volume sales and +36% dollar sales lift and 16% increase in household penetration. All with a budget of just $1.1MM.

Brand: Dinty Moore® Stew
Client: Hormel Foods Corporation
Agency: BBDO Minneapolis
Language: English