Food

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Brand: Nestle Fitness
Client: Nestle Middle East
Agency: FP7 McCann Dubai
Language: English

CrispyFry Thematic

Crispy Fry launched in September 2016 and was competing against a giant like Knorr. Its biggest challenge was competing with Knorr’s R&D, sales, marketing budgets and experience. Both were launched within a year of each other, with a challenge to convert non-users to branded solutions. With a SOS of just 28% Crispy Fry managed outstanding Penetration at 117% compared to Knorr’s 66.7% grew 59% more whereas Knorr grew 49% less than the category rate Crispy Fry, with a fraction of the resources of Knorr, became the market leader in 2018.

Brand: CrispyFry
Client: AJINOMOTO LAKSON PAKISTAN (PVT).LTD
Agency: Adcom
Language: English

Not another picnic?!

Atomic Smokey Sausages are juicy and tasty sausages with an appetising smoked outer layer. The campaign created and secured the territory of PICNICA for the brand and conquered the hearts of consumers despite a large number of competitors with huge media support. With smoked sausages Atomic Smokey you can make a real picnic wherever and whenever you want irrespective of the circumstances. Sales in 2018 grew by 25% in comparison to 2017 where they grew 14% despite the fact that the market shrank by 3% in 2018. 

Brand: Atomic Smokey Sausages
Client: ABI Product
Agency: SLAVA
Language: English, Russian