Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

2020 SILVER

Shan Plain Spices

Even though we identified an opportune moment to make the first move, we were up against decades of trusted cooking methods among a quality conscious audience. We designed a campaign that transparently communicated Shan’s USPs – best sourcing, cryogenic grinding and preserving spices through vacuum-lock technology in aluminum packs. As a result, consumers disregarded unbranded spices and health concerns attached to them; Shan’s plain spice market share increased from Sep 2018 to Jun 2019 and showed that we moved the right needles.

Brand: Plain Spices
Client: Shan Foods Pvt. Limited
Agency: Ogilvy & Mather, (Pakistan)
Language: English

2020 SILVER

National Mayonnaise Thematic Campaign'2018-19

National Foods was a relatively new player in the Mayonnaise category. With the mainstream acceptance of global cuisines and influence of internet, the modern homemaker feels encouraged to try newer things and that has necessitated the adoption of novel flavors, including Mayonnaise. However, Young’s dominated the category and pushed National into the unfamiliar challenger role. With this campaign, NFL set about gaining a foothold, drive conversion and market share from Young’s and establish brand relevance. Success was reflected in the campaign results with a two-fold increased market share.

Brand: National Mayonnaise
Client: National Foods Limited
Agency: IAL SAATCHI & SAATCHI
Language: English

2020 BRONZE

The great hot dog debate

Fewer hot dogs for a higher price. That was the value equation we faced in a category notorious for undercutting and experiencing an 8-year decline.To get parents asking “how natural” instead of “how much”, we created a campaign that welcomed the wide array of opinions and misconceptions that Canadians had about hot dogs, then settled them once and for all in our favour.The campaign led to a 23% increase in sales, over 4X that of the category.

Brand: Maple Leaf
Client: Maple Leaf Foods
Agency: Sid Lee
Language: English