Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

2019 GOLD

Discover how you like them the most!

Campaign Discover how you like them the most! with which Argeta vegetable spreads have been launched has strongly exceeded all set business, marketing and communications goals. Argeta vegetable spreads gained high market share, launch did not cause sales cannibalization of other classical Argeta spreads - sales of other Argeta spreads even rose, high first trial has been built and communications had a direct sales effect. Argeta vegetable spreads launch had a positive effect on the image of whole Argeta brand.

Brand: Argeta
Client: Atlantic Grupa
Agency: Luna \TBWA
Language: Slovenian

2019 GOLD

Anything for Baby

Over the past decade, Gerber, the most famous face in the baby aisle, was blindsided by the biggest revolution in baby food ever. As moms clamored for healthier options for their little ones, Gerber’s food credentials were questioned, and the brand was left looking more out-of-touch than iconic. Gerber rose to the challenge with far more than a campaign. “Anything for Baby” was a rallying cry that transformed the whole brand, shattering moms’ expectations and reversing close to a decade-long slide in sales and market share.

Brand: Gerber
Client: Gerber
Agency: Terri & Sandy
Language: English

2019 SILVER

Everything changes for the better Nemoloko

In Russia milk is traditionally considered as an element of a healthy lifestyle. How to overcome the psychological barrier and become a product of daily consumption in a country which likes ordinary milk? Assessing the potential of the market, “Sady Pridonya” company decided to create Russia's first brand of plant drink made from oats one of the most familiar cereal for Russian consumers. At the end of 2018, Nemoloko became the No. 1 brand in the market of dairy alternatives in Russia, with a market share of 54.4% in terms of volume * * According to Scantrack AC Nielsen

Brand: Nemoloko
Client: Sady Pridonia
Agency: DDVB
Language: English, Russian