Food
Fresh, packaged and frozen foods both regular and diet/light.
FILTER BY:
PROGRAM
2018 GOLD
Made in Siberia
The task of Omsk Bacon is to increase revenues by RUB 160 M, which means to lead in the Siberia. The communications are decided to be around Winter and Summernot just the seasons, but significant life events for the Siberians. Instead of usual advertising, there are created music videos that have become viral hits: the winter and the summer ones. The brand is participating in cult Siberian events (GrelkaFest, Avantgarde Territory and Electronic Beach). The brand is becoming the category leader overflowing the revenue plan twofold (RUB 330 M). Omsk Bacon supports the Siberians in the recognition of their own identity and helps them to be proud of themselves.
Brand:
Omsk Bacon
Client:
PRODO
Agency:
MOMO group
Language:
English, Russian