Food

Shan Foods Thematic

Shan Foods, a food mixes brand that tops the list in Pakistan’s progressive South, managed to take over the reluctant and tradition-proud Punjabis by challenging the patriarchal splits in the region through their communication and accomplished an astounding 26% sales growth and a 2.7% increase in its national market share that successfully turned them into a national leader in the category

Brand: Recipe Mixes
Client: Shan Foods Pvt. Limited
Agency: Ogilvy,
Language: English

KFC Garlic Sauce

Brand: KFC
Client: US Food Network
Agency: McCann Worldgroup Romania
Language: Romanian

Time to Grow. Time to Speak.

How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football?   We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).

Brand: Orbit
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian