Food

Fresh, packaged and frozen foods both regular and diet/light.

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2019 BRONZE

OREO 2018 CREATION CAMPAIGN

With the topic of Idol Producer and Produce 101 sweeping over every corner in China, people call 2018 the year of “Idol Creation”.Speaking of the “Idol Creation” in Marketing area, Oreo, the most playful biscuit in the world, has made a remarkable move in 2018.Oreo has created a unique and exclusive platform--OREO CREATION mini program.With the uprising idol LEO WU as the campaign initiator, consumers were invited to contribute to every step of the new flavor debut.The new flavor, which won first place, will be ready for production in 2019.It greatly enhanced consumers' enthusiasm to participate, deepened the playful brand image of Oreo, and brought about a good sales increase.

Brand: Oreo
Client: Mondelez China
Agency: BRO
Language: Mandarin

2019 BRONZE

Lidl Grill & Chill Drill

Komunikacijska platforma Lidl Grill & Chill Drill na konzistentan, zabavan i autentičan način objedinjuje Lidl brend vrijednosti kroz Lidlovu školu roštiljanja: koncept roštiljanja i opuštanja kroz suočavanje 2 zabavna karaktera. Rast prodaje kategorije, značajan pomak u percepciji - rast preferencije i porast svih image indikatora vezanih za kvalitetu, svježinu, širinu izbora te zanimljivu ponudu su čvrsti pokazatelji da je Lidl uspio izgraditi bolji i zabavniji odnos s potrošačima. Kampanja je nadmašila sve poslovne, marketinške i medijske ciljeve u kategoriji koja je godinama predstavljala za Lidl velik izazov.

Brand: Lidl Hrvatska
Client: Lidl Hrvatska
Agency: Real Grupa
Language: Croatian

2019 BRONZE

La Motivación se Pega

Impactada en ventas y con una fuerte competencia, Galletas Hatuey tenía el doble desafío de crear una campaña que generara ventas y a la vez ayudara a rejuvenecer la marca. A través de stickers premiados o con mensajes de motivación dentro de los empaques, ayudamos a nuestro target dándoles ese impulso diario que buscaban para lograr sus metas . Como resultado durante la promoción incrementamos las ventas un +21% vs el 2016, +11pp vs el objetivo, provocando reacciones positivas y llenando el país de stickers de “La Motivación se Pega”.

Brand: Galletas Hatuey
Client: Molinos Modernos
Agency: Ogilvy
Language: Spanish