Food

Fresh, packaged and frozen foods both regular and diet/light.

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2019 BRONZE

Not another picnic?!

Atomic Smokey Sausages are juicy and tasty sausages with an appetising smoked outer layer. The campaign created and secured the territory of PICNICA for the brand and conquered the hearts of consumers despite a large number of competitors with huge media support. With smoked sausages Atomic Smokey you can make a real picnic wherever and whenever you want irrespective of the circumstances. Sales in 2018 grew by 25% in comparison to 2017 where they grew 14% despite the fact that the market shrank by 3% in 2018.

Brand: Atomic Smokey Sausages
Client: ABI Product
Agency: SLAVA
Language: English, Russian

2019 BRONZE

The main meal

Everyone is used to thinking that the main meal is meat or fish. Grains and ean are what we usually call a garnish. Mistral grains deserve to be the main part of any meal. Consumption in households increased by 9 points vs +4 plan. Market share in rubles in 4th quarter 2018 increased to 15.7% vs Q4 2017 14.5. in KG increased from 8.5% to 9.5%.

Brand: Mistral
Client: Mistral Trading LLC
Agency: SLAVA
Language: English, Russian

2019 BRONZE

New era in the history of the chocolate

Every year dozens of chocolate tablets are launches but these “novelties” are very similar to the first chocolate tablets from the XIX century. The assortment the proposal of the luxury chocolate boutiques stands out – via its incredible aesthetics and incredibly high price. However brand has broken this cycle by creating chocolate “ZOLOTAYA MARKA” that looks like from the premium boutiques but affordable to a wide audience. 78% of the consumers have admitted this launch as a true innovation what influenced beyond the expectations demand and the brand became №1 in TOM brand awareness among the chocolate tablets

Brand: ROSSIYAGenerous Soul!
Client: Nestle Russia LLC
Agency: Nestle Russia
Language: English, Russian