Food

Limo

In a world where value is important, Pizza Hut delivered with a 1 meter-long pizza called Limo. Between Jan 2018 and March 2018, Pizza Hut sold 175,000 Limo's - which is equivalent to 200 Burj Khalifa's in meters.

Brand: Pizza Hut Limo
Client: YUM! Pizza Hut
Agency: MullenLowe MENA FZ LLC
Language: English

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Brand: Nestle Fitness
Client: Nestle Middle East
Agency: FP7 McCann Dubai
Language: English

CrispyFry Thematic

Crispy Fry launched in September 2016 and was competing against a giant like Knorr. Its biggest challenge was competing with Knorr’s R&D, sales, marketing budgets and experience. Both were launched within a year of each other, with a challenge to convert non-users to branded solutions. With a SOS of just 28% Crispy Fry managed outstanding Penetration at 117% compared to Knorr’s 66.7% grew 59% more whereas Knorr grew 49% less than the category rate Crispy Fry, with a fraction of the resources of Knorr, became the market leader in 2018.

Brand: CrispyFry
Client: AJINOMOTO LAKSON PAKISTAN (PVT).LTD
Agency: Adcom
Language: English