Leisure & Lifestyle

You never know someone until you dance with them

"“You never know someone until you dance with them"" is the story of a rescue. Just Dance, the most popular dancing video game, once faced a terrible market turnaround and had to reinvent its way of communicating to survive. The Objective: convince older and more demanding new generation console players (Playstation4), that a dancing game to be shared among friends can have an interest that goes beyond a mere game: it helps to know others better. The result: double-digit sales growth on “new gen” consoles in the main European countries."

Brand: JUST DANCE
Client: Ubisoft
Agency: CLM BBDO
Language: English

Quirky Riders: where did they come from? (part 1 & 2)

Brand: Tokio Marine NEWA
Client: TOKIO MARINE NEWA INSURANCE CO., LTD.
Agency: Inspire Advertising
Language: Mandarin

The Three Fingers

Brand: adidas
Client: Adidas China
Agency: TBWA
Language: Mandarin