Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
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PROGRAM
2016 GRAND
Ask Guomundur: World's First Human Search Engine
THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama
Brand:
Inspired By Iceland
Client:
Promote Iceland
Agency:
The Brooklyn Brothers
Language:
English
2016 SILVER
Farting fruit breathe new life into Mr. Sketch
How could Mr. Sketch, a largely forgotten coloring brand, make headway in a category dominated by Crayola? The answer: farting fruit. By leveraging the benefit of creativity stimulated by Mr. Sketchs unique scents, we revived a brand that had no marketing support in over 20 years. Mr. Sketch significantly lifted awareness, share and distribution by injecting the Youth Art category with a renewed sense of silly imagination.
Brand:
Mr. Sketch
Client:
Newell Rubbermaid
Agency:
BBH New York
Language:
English
FINALISTS
Go RVing
Bring Back Wildhood
ouigo
Ouigo let"s go !
Olympique de Marseille
Om à la folie
