Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
FILTER BY:
PROGRAM
2018 GOLD
Roaming “Aboriginals”
An ad campaign informs that now everyone can share impressions with his/her loved ones in real time when travelling abroad, freely use mobile data in video format and not worry about the price. Kyivstar data roaming is affordable to everyone. It didn’t take long to see the result of such a favorable offer: 53% of Ukrainians choose Kyivstar among other operators in roaming (#1 choice). Moreover, the increase of traffic consumption in roaming is +248%; and the number of subscribers using mobile data is +63% compared to the prior year.
Brand:
Kyivstar
Client:
Kyivstar
Agency:
Serviceplan Ukraine
Language:
English
2018 SILVER
Belgium. Uniquely Phenomenal
Belgium.Uniquely Phenomenal is a multi-channel campaign which played off Belgians’ uniquely quirky attitude of Belgitude. The light-hearted campaign gave tourists in eight targeted European markets strong reasons to visit the country in an engaging way. This campaign played a highly effective role in growing visits from 8 target markets to Belgium by 8% in 2017 after a disastrous 9.2% decline in 2016.
The campaign reached 171m potential visitors online, in social media, through PR and OOH and delivered an ROMI of €23,84 for every €1 spent.
Brand:
Belgium
Client:
FPS Chancellery of the Prime Minister
Agency:
Ogilvy & Social.Lab Belgium
Language:
English
FINALISTS
EPIC The Irish Emigration Museum
How EPIC set the record straight on who the Irish really are.
The National Lottery
A campaign so successful, it had to be pulled
The National Lottery
How The National Lottery started dreaming big again
