Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.

2021 GOLD

You Can’t Stop Sport

2020 should have sidelined Nike, but the You Can’t Stop Sport brand platform placed sport and Nike back into popular culture. Even during a year without sport, Nike dominated conversation, grew brand equity, increased profitability, & reached record stock highs.

Brand: Nike
Client: Nike Inc.
Agency: Wieden+Kennedy Portland
Language: English

2021 GOLD

A little museum taking on big stereotypes

EPIC, The Irish Emigration Museum is a small museum that was on a mission to show the world what it truly means to be Irish by exploring the stories of Irish emigrants and the positive impact they’ve made on the world. But EPIC was fighting big stereotypes and even bigger competitors in a packed category. By being brave, taking on the big guys and challenging stereotypes EPIC was able to carve out a unique position for itself within the category, growing visitor numbers by 40% against an otherwise stagnant category.

Brand: EPIC, The Irish Emigration Museum
Client: EPIC, The Irish Emigration Museum
Agency: The Public house
Language: English

2020 GOLD

Dream Crazy

The Nike “Dream Crazy” campaign showed how the brand’s deep belief in the potential of athletes and the power of sport can make an enormous impact on popular culture and in the process drive unprecedented brand relevance and business success. By showing how athletes could not only push themselves in sport, but also begin to change the culture around them, this campaign captivated today's youth generation – and American culture at large.

Brand: Nike
Client: Nike Inc.
Agency: Wieden+Kennedy
Language: English

FINALISTS

EPIC The Irish Emigration Museum How EPIC set the record straight on who the Irish really are.

The National Lottery A campaign so successful, it had to be pulled

The National Lottery How The National Lottery started dreaming big again