Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
An ad campaign informs that now everyone can share impressions with his/her loved ones in real time when travelling abroad, freely use mobile data in video format and not worry about the price. Kyivstar data roaming is affordable to everyone. It didn’t take long to see the result of such a favorable offer: 53% of Ukrainians choose Kyivstar among other operators in roaming (#1 choice). Moreover, the increase of traffic consumption in roaming is +248%; and the number of subscribers using mobile data is +63% compared to the prior year.
Agency: Serviceplan Ukraine
Belgium. Uniquely Phenomenal
Belgium.Uniquely Phenomenal is a multi-channel campaign which played off Belgians’ uniquely quirky attitude of Belgitude. The light-hearted campaign gave tourists in eight targeted European markets strong reasons to visit the country in an engaging way. This campaign played a highly effective role in growing visits from 8 target markets to Belgium by 8% in 2017 after a disastrous 9.2% decline in 2016.
The campaign reached 171m potential visitors online, in social media, through PR and OOH and delivered an ROMI of €23,84 for every €1 spent.
Client: FPS Chancellery of the Prime Minister
Agency: Ogilvy & Social.Lab Belgium