Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.



Declaration Descendants

As category leader, Ancestry had enviably high awareness. The problem: for most, exploring their ancestry was a project that could wait. We needed to inspire people to act now. Research revealed that understanding your origins can offer inspiration for today; instead of looking backward, the brand helps us look forward. By restaging a historical moment with modern-day descendants of all races and genders, we demonstrated how our past can inspire our future, reminding our divided nation that diversity is our strength. This sparked a cultural conversation, increased consideration and sales.

Brand: Ancestry
Client: Ancestry
Agency: Droga5

Stopover Buddy

Stopover Buddy has been the most successful global campaign to date for Icelandair, undoubtedly achieved through a strong content rich strategy. With a share of voice of less than 1% against big spending competitors, Buddies delivered 1014 pieces of earned coverage estimated to be worth over £252 million in media value. The campaign increased Stopover bookings by a record 42%, creating incremental value for the business and achieving record recommendation levels of over 90%.

Brand: Icelandair
Client: Icelandair
Agency: The Brooklyn Brothers

Keep sweating

Brand: Gatorade
Client: Grupo GEPP
Agency: Arena Media

2017_eu_2017_10_hero_1 Booking.com Booking Loves
2017_mx_2017_079_hero_1 SLMF Labs & Dynamik Muscle The glory of pain
2017_mx_2017_083_hero_1 Special Olympics The shoe made to break prejudices, not records

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