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Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.

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Ask Guomundur: World's First Human Search Engine

THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama


Brand: Inspired By Iceland
Client: Promote Iceland
Agency: The Brooklyn Brothers
Language: English

Farting fruit breathe new life into Mr. Sketch

How could Mr. Sketch, a largely forgotten coloring brand, make headway in a category dominated by Crayola? The answer: farting fruit. By leveraging the benefit of creativity stimulated by Mr. Sketchs unique scents, we revived a brand that had no marketing support in over 20 years. Mr. Sketch significantly lifted awareness, share and distribution by injecting the Youth Art category with a renewed sense of silly imagination.


Brand: Mr. Sketch
Client: Newell Rubbermaid
Agency: BBH New York
Language: English

This Is For The Players. This Is PS4.


Brand: PlayStation
Client: SONY
Agency: 180 Amsterdam
Language: English

2023_ie_2023_e-258-991_hero_1 EPIC The Irish Emigration Museum How EPIC set the record straight on who the Irish really are.
2021_ie_2021_e-43-291_hero_1 The National Lottery A campaign so successful, it had to be pulled
2021_ie_2021_e-44-408_hero_1 The National Lottery How The National Lottery started dreaming big again
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