Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.

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Pina

Critical to both the short-term and long-term success of the Kool-Aid business, the Hispanic consumer franchise was declining at a double digit rate. Despite a significant decline in Hispanic media spending, the "Pina" campaign led to significant attitudinal and saliency gains. After years of decline, the Hispanic franchise experienced growth in 1994.


Brand: Kool-Aid
Client: Kraft Foods, Inc.
Agency: Mendoza, Dillon & Asociados, Inc.

No Brainer


Brand: Clairol Glints
Client: Clairol, Inc.
Agency: JWT

Anthem


Brand: Kodak Photo CD System
Client: Eastman Kodak Company
Agency: JWT

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