Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
Capture The Power
The "Capture the Power" campaign introduced the Taylor Made Burner Bubble metalwood, a product with a radical new technology. In addition to doubling the brand's market share, advertising sought to drive the brand's image as an innovator in game improvement golf equipment. The results far exceeded even our most optimistic projections: sales were 85% over goal, brand image improved rapidly, and most importantly, consumers demonstrated an enormous enthusiasm for the ad campaign.
Brand: Taylor Made
Client: Taylor Made Golf Company
Agency: Bozell/Salvati Montgomery Sakoda
Life as it Ought to Be
Reynolds Plantation challenged Leslie Advertising to help them surpass their 1992 sales goal by 20% and keep the ad budget at 10% (or below) of the total marketing budget. Leslie's campaign increased sales by 39% while keeping the ad budget at only 6% of the total marketing budget.
Brand: Reynolds Plantation
Client: Reynolds Plantation
Agency: Leslie Advertising
The Sensible Alternative
In the automobile insurance industry-an industry where people rarely shop, let alone switch-GEICO set an objective for this campaign to generate 8,000 inbound calls. By using an inventive creative and media strategy, the campaign generated 27,500 calls, a return on investment of 300% and turned what would have been a down year into the best year in company history.
Client: GEICO Corporation
Agency: Martin Direct