Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
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PROGRAM
1995 GOLD
Life as it Ought to Be
Reynolds Plantation challenged Leslie Advertising to help them surpass their 1992 sales goal by 20% and keep the ad budget at 10% (or below) of the total marketing budget. Leslie's campaign increased sales by 39% while keeping the ad budget at only 6% of the total marketing budget.
Brand:
Reynolds Plantation
Client:
Reynolds Plantation
Agency:
Leslie Advertising
Language:
English
1995 SILVER
The Sensible Alternative
In the automobile insurance industry-an industry where people rarely shop, let alone switch-GEICO set an objective for this campaign to generate 8,000 inbound calls. By using an inventive creative and media strategy, the campaign generated 27,500 calls, a return on investment of 300% and turned what would have been a down year into the best year in company history.
Brand:
GEICO
Client:
GEICO Corporation
Agency:
Martin Direct
Language:
English
1995 BRONZE
Pina
Critical to both the short-term and long-term success of the Kool-Aid business, the Hispanic consumer franchise was declining at a double digit rate. Despite a significant decline in Hispanic media spending, the "Pina" campaign led to significant attitudinal and saliency gains. After years of decline, the Hispanic franchise experienced growth in 1994.
Brand:
Kool-Aid
Client:
Kraft Foods, Inc.
Agency:
Mendoza, Dillon & Asociados, Inc.
Language:
English
FINALISTS
Go RVing
Bring Back Wildhood
ouigo
Ouigo let"s go !
Olympique de Marseille
Om à la folie
