Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
Golf Isn't Brain Surgery... Its Harder
Odyssey makes premium insert-putters. The campaign was designed to present them as leader and a dominant force in force in the golf industry. This campaign was created to show consumers that Odyssey is a different kind of golf company. One that understands their golf needs and frustrations. A campaign that reminds golfers that the game"Isn't Brain Surgery...Its Harder".
Brand: Odyssey Golf
Hallmark Brand Insistence
Hallmark's Brand Insistence Campaign has succeeded in making Heavy greeting cards buyers more sensitive to the Brand of greeting cards they buy--turining what was becoming a commodity category into a "Brand concious" one. The campaign is also showing evidence of revitalizing Hallmark's business in market. The success to date has resulted in plans to continue the campaign in 1997, expanding the efforts to include four Brand Insistence promotions and innovative new media vehicles.
Client: Hallmark Cards, Inc.
Agency: Leo Burnett USA
End Of Apology
In a declining mountain bike marketplace, Schwinn was able to overcome negative brand equity and increase both unit volume and average unit price. By legitimizing its high end mountain bike products among influential enthusiasts, the company was able to significantly outpace the category and more than double its intial aggressive sales goals.
Client: Schwinn Cycling and Fitness, Inc.
Agency: Carmichael Lynch