Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.

2004 BRONZE

Cobra's Back and Longer Than Ever

Cobra Golf revitalized a dying brand, did it in a mature to flat growth category, faced brands spending at least five-times the Cobra advertising budget and shattered their goals for a two-year period. Cobra Golf revitalized a dying brand, did it in a mature to flat growth category, faced brands spending at least five-times the Cobra advertising budget and shattered their goals for a two-year period.

Brand: Cobra Golf
Client: Cobra Golf / Acushnet Company
Agency: Vitrorobertson
Language: English

2002 GOLD

It's That Good

In 2000 a paradigm shift occurred in the golf ball industry from wound to solid construction and the Pro V1was the revolutionary product making all the noise. The Pro V1 "It's That Good." Campaign was created to generate momentum, sales and market share for the Pro V1 golf ball and maintain Titleist's leadership position as the number one ball in golf. The results speak for themselves, as the campaign and the product were "that good."

Brand: Titleist Pro V1
Client: Acushnet Company
Agency: Arnold Worldwide
Language: English

2002 BRONZE

Seconds

In a market where sales fell flat, Taylor Guitars increased it's sales by 23%. The campaign evolved from real-life oberservations about how people fall in love with their Taylor the first time they play one.

Brand: Taylor Guitars
Client: Taylor Guitars
Agency: Vitrorobertson
Language: English

FINALISTS

EPIC The Irish Emigration Museum How EPIC set the record straight on who the Irish really are.

The National Lottery A campaign so successful, it had to be pulled

The National Lottery How The National Lottery started dreaming big again