CLIENT
EPIC The Irish Emigration Museum
Neville Isdell, Founder
Aileesh Carew, CEO
Nathan Mannion, Head of Exhibitions and Programming
James Kielty, Digital Marketing Executive
Audrey Abaca, Social Media Lead
Becca Humphrey, Social Media Lead
Lindsay Leach, Digital Marketing Assistant
AGENCY
Jarrod Banadyga, Creative Director
Dillon McKenna, Associate Creative Director
Mikey Curran, Senior Copywriter
Sarah Walsh, Strategy Director
Catrióna Campbell, Managing Director
Mariana Nevado, Account Director
Terri Turner, Account Director
Trevor Nolan, Senior Designer
Cian Booth, Designer/Editor
Patrick Dunne, Junior Copywriter
Steve Battle, Agency Producer
Vroom Digital
Niamh Walters, Head Of PR
Bronagh McNamara, Chief Client Officer
Pirhana Bar
SUMMARY
EPIC needed to kickstart the post-pandemic recovery process by boosting brand awareness and getting visitors through the door. Although the tourism market was down -20% on 2019, EPIC still managed to bring in +8% higher visitor numbers than in 2019 and achieved the highest ever month for visitors in the process. Even more impressive, brand awareness jumped by a massive 20% during the 12 week campaign period. The campaign took on a life of its own, with PR coverage generating an equivalent of €109,290.22 in advertising value.