CLIENT
The National Lottery (Ireland)
Paul Dervan, CMO
Maebh Gleeson, Senior Marketing Manager
Joan Hallinan, Senior Digital Marketing Manager
Michael Hayes, Head of Marketing (former)
Eric Sexton, Head of Commercial and Digital Operations
Stephen Cleary, Social Media Manager
AGENCY
Aisling O'Sullivan, Board Director
Bryan Connolly , Business Director
Orla Reaper-Reynolds, Creative Client Director
Mike Garner, Creative Director
Fiona McGarry, Production Director
Andy Pierce, Head of Strategy
Caroline Curtis, Business Director (Media)
Jennifer McGrath, Client Director (Media)
Chris Allwright, Client Manager (Media)
Sophie Burke, Client Manager
Liam Wielopolski, Executive Creative Director
Roisin Keown, Copywriter
Eoin O’Brien, Copywriter
Eoin O’Brien, Art Director
Laura O'Carroll, Junior Art Director
Lucy Mortell, Junior Copy Writer
Eva Redmond, Art Director
Blaise Hoban, Copywriter
Red C Ireland
Ciara Reilly, Client Director
Arrow Films
Damien O'Donnell, Film Director
Anne-Marie Curran, Managing Director
SUMMARY
Millionaire Raffle had never sold out all 500,000 tickets before the New Year’s Eve draw. Additional challenges emerged for the 2020 Christmas gifting product via severe government restrictions on retail, a product that could not be gifted online, 24% less budget and no new product news to make it the ‘best ever’ or ‘biggest prize fund’, which go a long way in this category. Data from previous years built a strong insight, coupled with renewed energy in the brand drove full product sell out, with a week to spare.
