Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2011 GOLD

"Do A 180"

Formica North America had a breakthrough new laminate countertop requiring a breakthrough launch in a historically challenging remodel market. The "Do a 180" campaign introduced a solution-seeking target to Formica 180FX, the most realistic looking granite laminate on the market. A modest campaign budget was maximized with engaging off and online messaging that shifted peoples belief that exotic look of granite countertops were out of reach. Formica's 10 month sales goal was doubled in only five months and the luster of an iconic brand was restored.

Brand: Formica
Client: Formica Corporation
Agency: BBDO Minneapolis
Language: English

2010 GOLD

Glidden Gets You Going

Declining sales and years of brand and media neglect meant Glidden Paint was about to lose a prime retail distributor. The mission: turn things around without hurting its largest competitor - house favorite, Behr. The plan: inspire would-be painters by proving that painting is not as daunting a chore as it seems. An overhauled in-store experience, a free paint giveaway, and unique placement of TV, innovative magazine inserts, outdoor kiosks and banners all contributed to Glidden's sales jumping up 34 points versus prior year. The dawn of a new era in painting.

Brand: Glidden
Client: Akzo Nobel
Agency: DDB New York
Language: English

2010 SILVER

'Embrace Change'

After completing renovations to two Washington DC stores in November 2008, IKEA was faced with the question of how to get people interested in its news. With just over $500k, IKEA strategically designed its efforts to coincide with the height of pre-inauguration fever and take advantage of concentrated media presence. IKEA demonstrated the benefits of 'embracing change' with the President as inspiration and illustration. The campaign generated 500 million free media impressions in DC and across the world.

Brand: IKEA
Client: IKEA North America
Agency: Deutsch, Inc.
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

HomeGoods Home Sweet HomeGoods

Traeger Grills Welcome To The Traegerhood