Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2008 BRONZE

Grind More. Hear Less.

In preparing to launch a line of premium food waste disposers, InSinkErator found that, though considered useful, consumers paid very little attention to their disposers. Thus, beyond the introduction of the line, the goal of the campaign was to take disposers from ignored to desired. To achieve this required a revamp of the entire brand. Since the launch of the campaign, the premium disposer segment jumped from 8% to 20% of unit sales and sales revenue increased by 18%.

Brand: InSinkErator
Client: InSinkErator
Agency: Cramer-Krasselt
Language: English

2007 SILVER

Everyday Fabulous

IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated how good design can make the everyday better. Mainstream press and blogger mentions resulted in millions of positive consumer impressions for no media spend.

Brand: IKEA
Client: IKEA North America
Agency: Deutsch Inc.
Language: English

2006 SILVER

Dyson Is Different

Since its 2002 launch, Dyson had achieved tremendous growth and risen to the No. 4 position in the category - quite a feat in a low-involvement category with ho-hum products and commodity pricing. This British brand has reshaped the category and is working to unseat the established market leader.

Brand: Dyson
Client: Dyson
Agency: Fallon Worldwide
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

HomeGoods Home Sweet HomeGoods

Traeger Grills Welcome To The Traegerhood