Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2014 SILVER
2014 SILVER
2014 SILVER
Overcoming 'It won't happen to me'.
This case shows how we overcame a problem faced by so many behavior change campaigns; how to get people to face up to risk and act in their own interest? Every year Australian homes and lives are threatened by devastating bushfires. Yet the majority of Australians living in high-risk areas assumed the best and failed to prepare ahead. We changed that behavior, by stimulating an urgent sense of vulnerability that motivated ten times more downloads & completions of the Bush Fire Survival Plan than in the previous year.
Brand:
NSW Rural Fire Services
Client:
NSW Rural Fire Services
Agency:
JWT Sydney
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
