Government & Public Service

Russia’s bid campaign for the right to host WorldSkills Competition 2019 in Kazan

Brand: WorldSkills Kazan 2019
Client: Directorate for Sports and Social Projects
Agency: Media Arts Group
Language: English

#WhoWillYouHelp

Our objective with #WhoWillYouHelp was to educate the public that the grey area shouldnt be so grey, and start a conversation that would eliminate any ambiguity around what constitutes sexual assault and harassment. Unlike other sexual violence campaigns that focus on the victim or the abuser, our strategy was to target bystanders and empower them to take action if they witness sexual assault. The #WhoWillYouHelp campaign was extremely successful in bringing awareness to the grey area so many people find themselves in, and educating on the role they could take in preventing sexual violence and harassment toward women.

Brand: Ontario Women's Directorate (OWD)
Client: Ontario Women's Directorate
Agency: Leo Burnett Toronto
Language: English

The Missing Millions - Giving Expats Their Voice

British expats are immensely underrepresented when it comes to voter turnout. Before the 2015 general election, the Government set an ambitious target to have 100,000 expats on the electoral register. Despite facilitating an online registration platform, overseas registration remained devastatingly low. Our campaign drove expats to the new registration website, by reminding them of the personal, powerful ties binding them to their homeland. It exceeded all of its' global, and local targets and importantly helped to change significant voter legislation. For the first time the missing millions found their voice.

Brand: UK Government
Client: Cabinet Office
Agency: Ogilvy & Mather
Language: English