Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

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2014 GRAND

How Suffering Made People Quit

Brand: The Australian National Preventive Health Agency
Client: The Australian National Preventive Health Agency
Agency: AJF Partnership
Language: English

2014 GOLD

Let's Beat Stanford

Brand: SSE Riga Alumni Association
Client: SSE Riga Alumni Association
Agency: DDB Latvia
Language: English

2014 GOLD

Quit the Denial

Ontario wants to save lives by getting social smokers to quit before they get addicted. Makes sense as over 60% of social smokers eventually become smokers. Strangely, no anti-smoking campaign had ever tackled this key intervention moment. There was just one problem. How do you convince someone to stop doing something they wont admit theyre even doing? After all, they werent smoking. They were social smoking. Our campaign took away their social safe place by using analogies to show how ridiculous using social to justify smoking really was.

Brand: Ontario Ministry of Health and Long-Term Care
Client: Ministry of Health and Long-Term Care
Agency: BBDO Toronto
Language: English