Government & Public Service

Metrobolsas de Metrogas

Brand: Metrogas
Client: Metrogas
Agency: Edwards Asociados
Language: Spanish

Save 11

Car crashes are the #1 killer of teens - a fact that Allstate couldn't live with. Rather than advertising to teens (an audience that is notorious for not listening), we decided to change the law. We launched "Save 11", a movement designed to get Congress to pass a national teen safe-driving law. Our high impact, digital, print, and radio campaign made the epidemic personal and reminded Congress that every day they didn't pass a law, 11 more teens would die. On July 6, 2012, against all odds, our legislation passed.

Brand: Allstate
Client: Allstate Insurance Company
Agency: Leo Burnett/Arc Worldwide
Language: English

Be one with the wild

The Atlanta Boy Scouts needed to stop a declining trend of poor annual recruitment numbers that has lead to packs shutting down and funding to halt. And their only means of recruitment is a poster in elementary school hallways. They would need something that would stop young boys in their tracks and make the Boy Scouts cool and relevant again.

Brand: Boy Scouts of America - Atlanta Area Council
Client: Boy Scouts Of America
Agency: Ogilvy & Mather
Language: English